OK, so I’m doing this completely ass-backward.
See, normally, were I, Super-Creative Consultant, consulting with me, Super-Motivated Client, I’d suggest the following:
- Identify your niche — your service and your targeted clients
- Pick a name
- Get the URL
- I’ll build the website – you go work on content
- We’ll put it all together
- We’ll market the heck out of it
- You keep adding your best stuff on a regular basis, consistent with the brand image you’ve created
- You rule the world
- I sit back and smile proudly
Except, what I actually did here? Was this:
- Started a blog on WordPress.com (which is NOT the way you go for a business – but, hey, it was a personal blog. What did I care?)
- Moved it to WordPress self-hosted
- Changed focus, style, theme, and even URL a few times
- Got a really crazy-good idea from a crazy-creative friend named Terri Ward (um, like, today)
- Ran with it
It’s that “ran with it” thing that’s making me giggle a little maniacally tonight.
See, I didn’t just make a riff off of Terri’s FB status update mentioning all the things she got done in her pajamas today. I took that baby and I made a whole new site out of an old familiar one — and then married the new creature with my business.
In one afternoon.
I now pronounce you business and business-site. And business owner.
What I actually do hasn’t changed. But my perception of it, and my place in the business-webiverse, has changed quite a bit.
‘Cause, see, I saw that “pajama” status update? And I said:
Holy cow, that’s totally me. That is SO me.
And an hour later, all this stuff is done. And then I thought:
How the hell did THAT happen?
See, sometimes, the work creates the artist. Or something.
And now here’s where I kick back, cross my fuzzy-slippered feet, and smile knowingly, like I planned it all along.