This post is part of the Word Carnival, sponsored by Tea Silvestre and The Word Chef. Check out the Carnival’s home page for links to all the participating blogs in this month’s biz-blog-fest, as well as deets on how you can get some fabulous door prizes at our upcoming Twitter party!
True confessions time: I freaking HATE Ferris wheels.
I know. It’s weird. Tell me something I don’t know. What makes it weirder – even downright crazy? As in “banana sandwich”? As in “cuckoo for Cocoa Puffs”?
OK here it is: As much as I hate Ferris wheels, that’s how much I love roller coasters. The faster, the crazier, the better, as far as I’m concerned.
What gives? I think I just hate going around and around — slowly – (well, in comparison to this, it’s slow). Sure, the view’s great. But then you’re stuck up there, and some jerk is gonna rock the car, you know he will, and then where are you?! I mean, if you want to put your life in jeopardy for thrills, go on the freaking roller coaster!
Of course I am.
But anyway – this isn’t about that. The Ferris wheel has absolutely nothing to do with anything. It’s just a clever visual metaphor. For what, exactly?
For the way we all go ’round and ’round and freakin’ ROUND ALREADY on this whole “ideal client” thing.
You’ve heard it before — heck, you’ve heard it here, I’m pretty sure: If you want to explode your bottom line into atmospheric levels, just target your ideal client.
And while that might be true, as far as it goes, truth is — metaphor alert! — LIKE A FERRIS WHEEL, it doesn’t go very far.
Especially when you’re just starting out.
Yes. By all means. Know WHO your ideal client is. Figure out as much about that sucker as humanly possible. But then realize that the whole “ideal client” thing is — in some ways — a crutch. There. I said it.
Ideal clients are great but the problem is they’re IDEAL. As in IDEALIZED. As in not completely real. As in “made up.”
They DO NOT EXIST. Not like they do in your mind. Or on your business plan. I promise.
People are messy, y’all. They’re complicated, they’re contradictory, they’re imperfect as all get-out and they will NEVER live up to the unicorns-and-glitter-ama of your ideal client fantasy.
Which is soooo not to say you should ignore all that ideal client advice. You totally SHOULD figure out who your ideal client is, if for no other reason than to be able to spot the Anti-Ideal-Clients (aka “The Nightmare Clients” who are generally polar opposites from your ideal client scenario in at least 3 out of 5 major ways). And then you should definitely center your marketing efforts around where those ICs are likely to congregate on their own initiative.
But don’t fall into the trap of thinking these mythical ideal clients are the endgame. The ugly truth is when you are the boss — your own boss — then you are gonna have to work with some less-than-ideal types. Don’t get so caught up in the whole ideal client exercise that you overlook the not-ideal-but-could-totally-work-with-them-anyway types right in front of you.
Also: Sometimes the less-than-ideals can magically transform themselves into more ideal-esque types with your special brand of client-interacting-awesomeness.
I’ll leave you with that enticing thought …
Don’t forget our Twitter party this Thursday, September 29, at 7 PM Eastern! Get the details over at Tea’s Word Carnival page.