I‘ve been an artist most of my life. First it was acting, which I did throughout high school and college and for a few years after. And now, it’s writing. Actually, all along it’s been writing, but that’s another story altogether. Very left brained, you could say.
But I’ve also got this keen yen for the subject of productivity, organization, and marketing ethically. Total right brain stuff.
Up until recently, I tended to think about these two lines of interest in very divergent, compartmentalized ways. It didn’t seem like one could apply to the other, except in very specific or very general ways.
Lately, however, I’ve begun to realize that this is a false dichotomy. That I — that anyone, really — can overlay the principles of one to the purposes of the other.
In other words, you can be organized, productive, adopt schedules and adhere to routines, and still be your fabulous creative self. Far from stifling creativity, it seems (at least in my experience) that a productivity mindset applied to creative work is quite liberating.
But you can’t just go devour Getting Things Done and implement it wholesale. That won’t work so well. GTD is great for most businesses and professions, mind you, and the precepts themselves are fairly universal. Just about any time-management school of thought or system or approach will work to some extent.
But we artists — well, we’re a little special.
C’mon, admit it — you’ve always suspected as much.
And it’s true. Creative work is different. Forcing it into tightly segregated segments of time and colored blocks on your calendar app is stifling.
So what’s a creative type supposed to do?
Well, that’s kinda what the posts in this category are all about: how to get creative work done effectively and productively, and how to market it to your audience, without trying to become this right-brained, super-organized superfreak — a persona that (let’s face it) does not come easily to most of us scatterbrained art nerds.
What I’ve learned in my journey as a whole-brained art nerd is this: embrace both halves of your awesome brain. When you get to the point where you can view and think about your creative work in an organized and mindful way, you get more art done — more good art done, to boot.
That can only be a good thing.